by umconsultantsni@gmail.com | Jun 21, 2019 | Case Studies
Aruba’s events and entertainment industry clicked into a higher gear this week with the entry of leading photographic experience company SK Click.
Launched with a show-stopping event in Indian Rock Garden, the firm showcased the dynamic range of products and technology that they will now be offering to corporate clients, venues and event coordinators.
With offices in the UK and now Aruba, the firm has invested $50,000 in technology and created 3 new jobs with plans for further investment over the next 12 months as they create unrivalled and unforgettable photographic experiences.
SK Click will help businesses and brands leverage user-generated content and immersive events across the island with products such as the SK Retro, SK Glam Cam, SK Mosaic and the SK Roamer delivering exclusive photo experiences.
Local photographer Armando Goedgedrag, Greg Peterson, Aruba Bird Life Conservation and Saskia Garrido, Director SK Click Aruba.
“Speaking at the launch Saskia Garrido, Director said, “Following the success of SK Click in the UK, we wanted to bring something special to Aruba. We have chosen 4 exclusive products, which can be brought together or used individually for weddings, special occasions, events, marketing campaigns or even permanent installs. Working with business, individuals and venues we can create fun, interactive experiences that deliver something special for customers and enhance their marketing efforts.
Raising the bar and giving tourists and locals unforgettable experiences and events has never been more important. We are passionate about enhancing Aruba’s economy by offering never-before-seen, cutting-edge products and innovative event technology which can do just that.
We look forward to working with local companies in the coming months and growing their business alongside ours.”
SK Click are also keen to be involved and immersed in the local community with an ambition to give back through creative partnerships.
The first of these partnerships was unveiled at the launch, and showcased the show-stopping powers of the SK Mosaic to raise awareness of Aruba Bird Life Conservation and honor the plight of the Aruba Brown Throat Parakeet, The Prikichi.
Nicole Leslie, Joan Mahendrepersad, Herbert Goedgedrag, Addonsito Croes, Raquel Lampe, Saskia Garrido.
Working with teacher Addonsito Croes, the children from Filomena College Mavo, Greg Peterson, Aruba Bird Life Conservation and local photographer Armando Goedgedrag the SK Click team utilized this unique event technology to create 2 beautiful mosaics; one featuring an image from Greg Peterson and one from Armando. Each piece of art was donated to the college and Aruba Bird Life conservation this week.
Get set to tap into the next generation of interactive technology and make your event unforgettable visit https://www.facebook.com/skclickaruba/ or email info@skclickaruba.com
by umconsultantsni@gmail.com | May 24, 2019 | Case Studies
What do you think of when you hear the term UGC?
Another marketing buzzword?
An acronym that you think you should know – but just can’t get your head around?
Well, if you haven’t heard of UGC or aren’t making the most of it – then you are missing out.
User-generated content (UGC) is any content – text, videos, images or reviews – created by people.
So what?
Well, we all know content is king.
But user-generated content pretty much trumps all other content.
Why?
Well, first things first – it is authentic.
Consumers are 2.4 times more likely to view user-generated content compared to content created by brands.
This credibility is almost priceless. Because people love seeing content that they can relate to, content that hasn’t been posed for by paid actors that doesn’t feel real.
Today’s consumer wants to trust the product, service or experience that they are investing in.
Consumers today browse through social and digital news feeds on their mobile devices as a way of researching new and interesting content as well as finding new, trendy brands.
If the content is rich enough to capture their attention, they’re more likely to click on offers or promotions and build a connection with the brand.
Trust comes from real connections where consumers feel like they are getting a true reflection of the brand that isn’t clouded by marketing speak and contrived advertising messages.
Did you know that 92 percent of consumers trust recommendations from people they know and that 70 percent trust online consumer opinions?
That’s the power of user-generated content!
And even better, UGC can be used to drive purchasing decisions.
A phenomenal 80 percent of people say user-generated content has a high impact on their purchasing decisions!
What does this mean for you?
Well if you aren’t using user-generated content marketing, then you are missing out on an incredibly powerful tool that can lead directly to more sales.
With an average of 60 million images uploaded to Instagram daily, UGC one of the hottest and most effective ways for marketers to showcase products, celebrate fans and drive revenue.
The easiest and most effective way to take advantage of user-generated content is by shining a spotlight on your customers.
Take note of savvy fashion brands that share photos of their customers wearing their clothes on social media.
This approach is nothing new. One of the most successful UGC campaigns was back in 2009 when fashion brand Burberry launched their Art of the Trench campaign.
Designed to highlight their iconic trench coat, the campaign saw the brand showcase photos of real customers wearing Burberry’s iconic Heritage Trench on Facebook and their own website.
As a result of the campaign, Burberry’s Facebook follower count grew to over one million—the largest fan base in the luxury sector at the time. E-commerce sales also jumped 50% year-on-year.
Another great example is Apple’s #ShotOnIphone campaign, which encourages consumers to feel part of the Apple community. The campaign sees iPhone photographers around the world shared their best photos for, capturing remarkable moments with the world’s most popular camera. The 10 selected winners are then featured on billboards in select cities, in Apple retail stores and online. The winning shots came from a range of models, from iPhone XS Max to iPhone 7, showcasing the quality of cameras across the line.
Brands with a loyal customer base should make the most of them and encourage them to post photos or videos of themselves using and enjoying your products.
Research has shown that on platforms like YouTube, UGC fan videos get 10 times more views than brand content.
A great way to build up a library of UGC is to go direct to your fans and customers and get them to submit content.
This could be part of a competition or giveaway that will engage your target audience and spread the word about your brand.
You will find that the people who create and share user-generated content are likely to be among your biggest fans. They are likely to have bought from you more than once and are invested in the brand.
UGC will allow you to harness that brand excitement and create a sense of ongoing loyalty in people who may be less familiar with your brand.
Competitions are also are great way to widen your brand’s reach as entrants will be more likely to share their content far and wide.
Look at Starbucks annual #RedCupContest which promotes the brand’s holiday-themed seasonal beverages and of course their red cups. Coffee drinkers are asked to submit shots of their coffees for the chance to win a Starbucks gift card. This is a great UGC campaign that incentivizes fan participation, promotes the seasonal menu and of course generates sales!
Using UGC not only builds a loyal fan base, but it helps your fans and consumers feel like they are a vital part of your brand.
Savvy brands collect and display UGC, which is one of the best ways of showing authenticity and winning customer loyalty.
Whole Foods is a great example of how to build a content library using authentic UGC. Using the hashtag #WholeFoodsHaul to encourage shoppers to share photos of what’s in their shopping cart has provided the brand with a great, ongoing source of content that is visually consistent and aligns with the brand’s Instagram look as well as ensuring current consumers and fully engaged in the brand values.
Today’s consumers crave authenticity. As brands, you need to tap into that sentiment and user-generated content is the best way to expand your reach all while building a great library of authentic, engaging content.
What do you think of when you hear the term UGC?
Another marketing buzzword?
An acronym that you think you should know – but just can’t get your head around?
Well, if you haven’t heard of UGC or aren’t making the most of it – then you are missing out.
User-generated content (UGC) is any content – text, videos, images or reviews – created by people.
So what?
Well, we all know content is king.
But user-generated content pretty much trumps all other content.
Why?
Well, first things first – it is authentic.
Consumers are 2.4 times more likely to view user-generated content compared to content created by brands.
This credibility is almost priceless. Because people love seeing content that they can relate to, content that hasn’t been posed for by paid actors that doesn’t feel real.
Today’s consumer wants to trust the product, service or experience that they are investing in.
Consumers today browse through social and digital news feeds on their mobile devices as a way of researching new and interesting content as well as finding new, trendy brands.
If the content is rich enough to capture their attention, they’re more likely to click on offers or promotions and build a connection with the brand.
Trust comes from real connections where consumers feel like they are getting a true reflection of the brand that isn’t clouded by marketing speak and contrived advertising messages.
Did you know that 92 percent of consumers trust recommendations from people they know and that 70 percent trust online consumer opinions?
That’s the power of user-generated content!
And even better, UGC can be used to drive purchasing decisions.
A phenomenal 80 percent of people say user-generated content has a high impact on their purchasing decisions!
What does this mean for you?
Well if you aren’t using user-generated content marketing, then you are missing out on an incredibly powerful tool that can lead directly to more sales.
With an average of 60 million images uploaded to Instagram daily, UGC one of the hottest and most effective ways for marketers to showcase products, celebrate fans and drive revenue.
The easiest and most effective way to take advantage of user-generated content is by shining a spotlight on your customers.
Take note of savvy fashion brands that share photos of their customers wearing their clothes on social media.
This approach is nothing new. One of the most successful UGC campaigns was back in 2009 when fashion brand Burberry launched their Art of the Trench campaign.
Designed to highlight their iconic trench coat, the campaign saw the brand showcase photos of real customers wearing Burberry’s iconic Heritage Trench on Facebook and their own website.
As a result of the campaign, Burberry’s Facebook follower count grew to over one million—the largest fan base in the luxury sector at the time. E-commerce sales also jumped 50% year-on-year.
Another great example is Apple’s #ShotOnIphone campaign, which encourages consumers to feel part of the Apple community. The campaign sees iPhone photographers around the world shared their best photos for, capturing remarkable moments with the world’s most popular camera. The 10 selected winners are then featured on billboards in select cities, in Apple retail stores and online. The winning shots came from a range of models, from iPhone XS Max to iPhone 7, showcasing the quality of cameras across the line.
Brands with a loyal customer base should make the most of them and encourage them to post photos or videos of themselves using and enjoying your products.
Research has shown that on platforms like YouTube, UGC fan videos get 10 times more views than brand content.
A great way to build up a library of UGC is to go direct to your fans and customers and get them to submit content.
This could be part of a competition or giveaway that will engage your target audience and spread the word about your brand.
You will find that the people who create and share user-generated content are likely to be among your biggest fans. They are likely to have bought from you more than once and are invested in the brand.
UGC will allow you to harness that brand excitement and create a sense of ongoing loyalty in people who may be less familiar with your brand.
Competitions are also are great way to widen your brand’s reach as entrants will be more likely to share their content far and wide.
Look at Starbucks annual #RedCupContest which promotes the brand’s holiday-themed seasonal beverages and of course their red cups. Coffee drinkers are asked to submit shots of their coffees for the chance to win a Starbucks gift card. This is a great UGC campaign that incentivizes fan participation, promotes the seasonal menu and of course generates sales!
Using UGC not only builds a loyal fan base, but it helps your fans and consumers feel like they are a vital part of your brand.
Savvy brands collect and display UGC, which is one of the best ways of showing authenticity and winning customer loyalty.
Whole Foods is a great example of how to build a content library using authentic UGC. Using the hashtag #WholeFoodsHaul to encourage shoppers to share photos of what’s in their shopping cart has provided the brand with a great, ongoing source of content that is visually consistent and aligns with the brand’s Instagram look as well as ensuring current consumers and fully engaged in the brand values.
Today’s consumers crave authenticity. As brands, you need to tap into that sentiment and user-generated content is the best way to expand your reach all while building a great library of authentic, engaging content.
Contact our creative team for some inspiration today!
by umconsultantsni@gmail.com | Apr 15, 2019 | Case Studies
Following a recent announcement about a business woman’s £80,000 investment, Kirsty Calvert is clicking with business further afield and investing even more money.
Middlesbrough-based events and entertainment company SK Click Events has set itself up to be a significant player in the UK’s multi-billion pound events industry.
But not content with that, owner Kirsty Calvert has recently returned from the largest trade show in the industry, the PhotoBooth International Expo held at South Point Casino and Resort in Vegas. She has also had two trade visits to an exotic location in the Caribbean, where the business will now be expanding.
The company specialises in unique photo experiences for corporate and private events. With its further investment of nearly £20,000, making the full investment well over £100,000, SK Click is the proud owner of innovative technology, with very limited availability from any other UK events specialists.
The new technology includes an innovative i-pad photo experience, SK Glam Cam, which offers great flexibility, brand opportunity and a wow factor to any event. It is also perfect to boost the social media for any event. Not only does it look sharp, its digital capabilities have no end, meaning it can work for a brand in a multitude of ways.
Another new product is the SK Xceptional, which can be paired beautifully with the SK Mosaic, to create a branded wall – a true wow factor at any event.
Speaking about their latest business trip Kirsty said, “The PhotoBooth conference in Vegas is the largest trade show for our industry. It was in its sixth year and was an impressive event over four days. As well as the opportunity to purchase, there were delegate events, exhibitions, presentation on improving your company, tutorials on digital capacity and the future performance of the industry products, and some exciting unveilings. I literally didn’t sleep for the whole time and had no idea what time of day it was.
It was a motivating experience and I am even more determined to drive the business forward now in the newest mirror booth technology. Our new products takes the offering well beyond a photo experience. They are all about digital interaction, creative communication and brand. They are also seriously cool looking and will blow your guests away!”
The company, which is already executing large-scale corporate events, brand activations as well as private functions thanks to their investment in the newest mirror photo booth technology, also aim to hit the international market.
Kirsty has visited a number of opportunities in the Caribbean, where the photo booth and photo technology business is about to boom. The sister company will provide to hotels in Aruba such as Marriott, Holiday Inn and Ritz Carlton, meaning it is prime to enjoy the success of the huge wedding market out there.
Kirsty explains the export opportunity further: “Weddings and events are a large part of the hotel industry in certain parts of the Caribbean, with many tourists choosing it as their bridal destination. It is the perfect market for our products, and the hotels we have initially spoken to are very keen. We will be having a delegate sales trip with the team from the UK in the coming months and aim to create a number of jobs out there, starting on the island of Aruba.”
Excited by the new products, Kirsty has also invested in a brand new website, skclickaruba.com to showcase its refreshed brand, which includes a new logo and fresh, bright colours that fit with both the corporate and the wedding audience.
Kirsty added, “It is an exciting time for SK Click. There are more products to be added this year, which will make our offering unique in the UK. We have invested in a major marketing campaign and are set to travel to exciting new places to both secure bookings and bring back technology that hasn’t been seen in the UK.”
With retro, beauty and mirror booths and an exciting SK mini ‘selfie’ kit which drives attendee engagement, SK Click Events is receiving bookings from far and wide at events, weddings; parties, corporate awards and the company is currently in talks to provide photography with a difference at a number of concerts and festivals.
With the events industry now valued at £39.1 billion and employing 530,000 people in 25,000 events businesses, SK Click Events intends to create at least five new jobs in order to meet demand. The expansion in to Aruba will create a further two jobs, and the opportunity to travel for a number of employees based in the UK.
The new products join four different types of mirror booths, along with outstanding technology that the SK 360, the SK mosaic and the SK Slider offer bringing the choice of products to nine. More information on these products and what they offer from mosaic walls, to the Matrix effect and full 360 degree imagery, is available at www.skclickaruba.com.
